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13 February 2012 @ 09:22 am
Crowdfunding: Commentary from the Crowd  

I’ve got at least one more crowdfunding post to do, I think–one that’s more about future projects for me rather than probably being wildly useful in general–but this one is comments from the crowd: things people have said/asked in comments on these posts. I’m not attributing them, but they will perhaps give you (the general “you”) an idea of what other things to think about when launching a crowdfund campaign.

I will add more questions and commentary to this if people have more to say. :)

On excitement/saturation levels, if the question is “So people don’t get frustrated if you keep mentioning a project that’s not available yet? They do this with ebooks, so one learns to not mention them until they can be ordered.

The answer appears to be:
“Having frequent, excited mentions of it helped, because even if I forgot about the open kickstarter tab after first checking it out, it would have reminded me to poke at it again.”

and

I think the biggest reason why you got funded in the first 24 hours is the whole you were way excited before kicking it off and were mentioning it for *ages* here and on twitter. Yes, getting excited before it is even launched is very contagious.

And a piece of advice on that topic, from the person who kept encouraging me to talk about it even when I thought I was probably being really, really obnoxious:

If you are unsure if you are oversaturating your audience with the “All Kickstarter, All The Time” channel, ask. Ask them, ask a friend, ask a neutral party, etc.

From someone who’s supported others of my crowdfunded projects: I’m wondering how No Dominion stacks up to your other crowd funded projects from outside Kick Starter. This time was more exciting [for us] because of that feedback loop of being able to track how excited other readers were by the comments and pledges…

The words “blown out of the water” barely begin to apply. In my first post I talked about the dollar amounts I’d been paid for novellas in the past. The $4K was for “Banshee Cries”, the one ‘official’ novella I’ve done for Luna. The $3K and $3500 novellas were both Old Races stories done via crowdfunding. My Old Races Short Story Project took in about $4K over the entire course of 2011. So we’re talking orders of magnitude here, in terms of comparative successes.

I actually need to do a poll about that, because I’d *really like* to know what made ND get a response on such a phenomenal level. Was it because:

- it was Walker Papers instead of Old Races
- it was *Gary*
- it was Kickstarter
- you didn’t even know I’d ever run any other crowdfunded projects
- of where you heard about it
- because I wouldn’t shut up about it

and probably some other things I should add to that but can’t think of right now (suggestions welcome).

(x-posted from the essential kit)

 
 
 
mikaela_lmikaela_l on February 13th, 2012 07:31 am (UTC)
My guess would be a combination of all of above :). ( Which would be a good option to have in a poll)
Geek of Weird Shit: statlerwaldorfgows on February 13th, 2012 10:40 am (UTC)
I would suggest excitement levels (either paired with frequency of mention or as a standalone - personally, I think it merits its own category), tangible rewards, and a variety of donation levels - including high-end donation levels.

Personally, I think the combo of frequent, exuberant excitement was a huge factor. It's like watching a kid open presents Christmas morning as opposed to a self-conscious teenager who's too cool (or too awkward) to squee all over the place, even when they get something they really want. I know which one would be more enjoyable, contagious, and inclined to make me want to give more goodies to. ;)
(Deleted comment)
Bryantbryant on February 13th, 2012 12:11 pm (UTC)
Excellent point.
Alix (Tersa): Arwen Reading (tersa)tersa on February 13th, 2012 01:57 pm (UTC)
Personally, I think the fact that it was a Walker Paper is a big factor of it. My impression is that it's been a bigger seller than the Old Races stuff and is still coming out, while TOR series is finished.
ruford42 on February 14th, 2012 01:20 am (UTC)
It's a combination of all three, but as to the Walker Papers
vs the Old Races -- I think the WP works better simply because
we've seen more of the world and thus have a greater mental
investment there.

The other big thing, or pair of things, is the subject matter,
because yes it's about *GARY*!!! And moreover, it's not just
Gary, it's also about his wife and who amongst us has not felt
the urge to rage against the death of a loved one? For me, it
was nice to have a way to cheer. One week before I got married
and moved a thousand miles away from my parents, my mother was
diagnosed with breast cancer -- which thankfully was treated with
surgery and chemo -- then about the time the ND project was
launched, my father was admitted to a hospital and all we were
told is that the doctor's weren't able to do anything more for
him and that he was one stage away from death...Thankfully he was
able to come home and recover mostly, but when there was nothing
I could do, it was nice to be able to cheer on Gary in his raging
against the dying of the light (even knowing we wouldn't see the
story for several months).