They're doing a 12 week challenge which requires no entry fee, although they've got a "Total Success Kit" you can buy for nine bucks.
The grand prize is $50,000.
I think it actually sounds like sort of a cool thing to try. (I like apples.) There's more information about it at http://www.getfitfoods.com/contest/the_challenge.html. I know I need more fruits and veggies in my diet, anyway! :)
Anybody interested in joining me? You're supposed to take 'before' and 'after' pictures for the purpose of actually joining the contest.
The no-purchase-necessary info for the contest is:
Mail us a 3x5 card with your name and address clearly printed on it to: Entry Form Only c/o Get Fit Foods - 18 N. Worthen, Wenatchee, WA. 98801-6137.