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11 May 2016 @ 03:52 pm
Writing Wednesday: Price Points  

I’ve released two books back to back so far this year, MAGIC & MANNERS in March, followed by ATLANTIS FALLEN in April.

As an experiment, I priced ATLANTIS FALLEN $2 cheaper than M&M, to see if the number of sales at the lower price point made up for or (hopefully) outstripped the profit I make off the higher purchase price of MAGIC & MANNERS.

It did. Just barely. It took about 28 of its first 30 days to catch up to MAGIC & MANNERS’ first month, and in the last couple days it inched into making slightly more money than M&M had, but we’re talking about…$110 more. Which is nothing to sneeze at, but it’s also not a great argument for quantity over…er. Higher price point. Whatever single word we would use to mean that. :)

There are an overwhelming number of unknowns in this variable, making it pretty well impossible to say whether ATLANTIS FALLEN would have done (financially, for me) just as well at $9.99 as it did at $7.99. Just a few of those variables are:

– it was the second book I released in a row; perhaps at $9.99 it would’ve sold fewer copies because of that

– it’s urban fantasy vs historical fantasy, and urban fantasy is kind of what CE Murphy is Known For, so perhaps the price point didn’t matter at all because of Preferred Genre status

– I promoted MAGIC & MANNERS pretty damn relentlessly its first month but was much more lacksadaisical about ATLANTIS FALLEN

All of those and other things could be factors. Absolutely no way of telling.

A thing I’m finding really interesting, though, is that throughout April, and so far in May, MAGIC & MANNERS is only slightly behind ATLANTIS FALLEN in absolute number of sales (and consequently slightly head in actual profit, because of the price point difference).

The wonderful thing about that, from my perspective, is that although I have a perception that readers feel Urban Fantasy is My Thing, it may be really that CE Murphy is My Brand and that’s what people are buying, more than a specific genre. Which is what a writer hopes for, of course, so yay! (Especially yay because whoo boy do I have a wide variety of stuff coming out over the next several months! :))

At any rate, I think I’m going to leave ATLANTIS FALLEN at $7.99 and see how the two books play out over the course of several months or even a year, just out of curiosity. All of this is a long-term game

Oh, and for those who are curious: NO DOMINION, which was released, er, several years ago now, doesn’t seem to be getting any kind of boost from the new books. It’s still selling about what it has been the past couple-three years, which is both interesting and totally fine. If its sales represent the long-term income/sales numbers for any given book then someday that’ll be a modestly decent income to rely on. So that’s cool.

Obligatory link salad:
MAGIC & MANNERS:
Kobo || Kindle || Nook || Amazon || Audible
& at bookstores near you! (ask them to order you a copy!)

ATLANTIS FALLEN:
iBooks || Kindle || Kobo || Nook

(x-posted from The Essential Kit)

 
 
 
Deborah Blakedeborahblakehps on May 11th, 2016 03:31 pm (UTC)
I guess for me, CE Murphy is the brand, since I bought MAGIC AND MANNERS, which is well outside of my normal reading zone. (And ironically, liked it a lot better than ATLANTIS FALLEN, which is in my zone. Go figure.)
Fighting Crime with a Giant Dandelion Since 2013: Libellula juliapameladean on May 11th, 2016 04:51 pm (UTC)
This is very interesting and potentially useful; thank you!

I can't buy anything right now, but at least with books released by the author, you know they'll still be there when you can buy them.

P.
Geek of Weird Shit: weldinggows on May 12th, 2016 05:26 am (UTC)
CE Murphy is My Brand

That is definitely the case for me, but that is probably due to a much narrower field of Extenuating Circumstances than most of your reader base, I would imagine.
kitmizkit on May 12th, 2016 08:44 am (UTC)
*laughs*

*laughs again*

*laughs more*

Yes, probably.

*laughs more* :)
Herefoxherefox on May 19th, 2016 03:31 pm (UTC)
I have to admit, despite being very excited to read it, I'm waiting for the print copy of Atlantis fallen because I hate reading on my kindle unless it's absolutely necessary...that may actually affect your numbers as well since M&M had a dual release.