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23 November 2014 @ 12:57 pm
200 backers & climbing!  

The REDEEMER Kickstarter has reached 200 backers and is still climbing! In fact, it’s at 205, actually, and just a whisker under €6k!

It’s got 10 days left (or will by the time most people read this), and I have a dream of reaching 300 backers. It picked up about 25 last Friday alone, so it’s not impossible! But it’s tricky, because reaching new people–

Okay, before I go on, I want to say that what follows is not accusation or frustration or anger or anything. It’s just one of the interesting things not only I, but lots of others, have found about crowdfunding, and it’s one of the things we generally can’t figure out how to squeeze past.

–well, it’s funny. I mean, theoretically reaching new people shouldn’t be all that hard. Between Facebook and Twitter and my blog and G+ and Tumblr and my mailing list (gawd, what a lot of places), I have access, in sheer straight-up numbers, to possibly as many as 10,000 people. A lot of them are probably following me in more than one location, though, so I tend to figure it’s probably more like 3K in actual numbers. So I reckon I’m aiming for about 10% of the audience I can reach with relative ease.

10% doesn’t sound like that much, but it is! It has to be the 10% that hears about the project, is interested in the project, enjoys supporting crowdfunded projects, and is in a position to be *able* to support a crowdfunded project. And probably other variables I’m not able to think of right now. :)

And then from the creator’s point of view, you also want to reach that 10% without driving the other 90% (or even worse, the people you’ve already got!) absolutely bugnuts. Better yet, you want to reach more than 10%! You want to reach ALL of your readers! You want to get them ALL as excited about your project as you are! Without driving anybody bugnuts.

You have no idea how worried creators are that they’re going to drive people bugnuts with their reminders and promotions and all of it. And then the flip side of that is you feel like you’ve been tweetingfacebookingbloggingplussing INCESSANTLY and then three people suddenly say “OMG you’re doing a crowdfund I had no idea!” and run off and pledge and you realize that you’re doing your best and still missing people! So a great many thanks are due to those who *do* see the incessant blogs etc and are patient with them. ♥

And while all of that is going on you’re also trying to figure out how to reach *beyond* your core audience. People signal boosting can make for a great day (like last Friday, with the 25+ new backers! that was so cool!), but there are projects that go viral, and clearly everybody wants *that* to happen. It’s just–how?! Promotion is hard! It’s exciting and interesting, but hard!

(Viral obviously also has to do hugely with emotional appeal on the project’s part–the potato salad guy made people laugh, the Tesla museum made people proud, Amanda Palmer’s stuff makes people feel connected. Believe you me, if I knew what project would touch people like any of those, I’d be running it!)

Anyway, I’m not sure any of this has a lot of profound meaning behind it or anything. Mostly it’s meant to say that I’m having a wonderful time with this project and I’m excited and can’t wait to see it tip over the Magic Funding Number, and that I’ll keep trying to bring backers in and I hope you all can bear with me another ten days! ♥

(x-posted from The Essential Kit)

 
 
 
R. Stuartwood_dragon on November 23rd, 2014 12:44 pm (UTC)
I would have liked to back at a higher level but the exchange rate of Canadian dollars to Euros frankly sucks right now.

For me, I don't mind seeing the posts. I do it myself for fundraising.
kitmizkit on November 23rd, 2014 03:56 pm (UTC)
oh, BELIEVE ME, i know about the conversion rate. and the dreadful thing is it's better now (at least for USD) than it's been for a good couple years, or more.
Deborah Blakedeborahblakehps on November 23rd, 2014 03:44 pm (UTC)
As an author, I always worry that my promo is going to be so annoying that it will turn people off and they will curse at the sight of my name. SIGH.

I never find you annoying, btw. Worse case, I just ignore the things I'm not interested in.
Deborah Blakedeborahblakehps on November 23rd, 2014 03:49 pm (UTC)
Also, just FYI, I pledged at the ten euros level and it converts to about $12 American, which isn't bad :-)

(Also Tweeted about it, to try and spread the word.)
Ellen Millionellenmillion on November 23rd, 2014 06:49 pm (UTC)
So many 'yups' here - self-marketing is a weird thing, and it still makes me rub my face when people say 'Oh, wait, you have coloring books?'
Elizabeth Barretteysabetwordsmith on November 23rd, 2014 07:36 pm (UTC)
Thank you!
I appreciate seeing folks talk about how crowdfunding works. I found out about this via the Dreamwidth Crowdfunding community, and you are encouraged to come promote it on crowdfunding too if you wish. I've boosted the signal on my blog.

Something I've found helpful: identify people who are into crowdfunding per se, both creators and patrons, and network with them. A lot of my readers use me to find new projects. I know several other creators and we routinely promote each other's projects.

Also, crowdfunding runs the Rose & Bay Awards at the beginning of each year, to recognize excellent crowdfunded projects. Yours would be eligible for the 2015 round, so you can tip your audience to that in case anyone wants to nominate it. Everyone's welcome to drop by and nominate projects, then vote on the candidates. It's great publicity for all the nominees.

Edited at 2014-11-23 07:36 pm (UTC)
kitmizkit on November 23rd, 2014 07:39 pm (UTC)
Re: Thank you!
Oh, thank you for both the signal boost and the link to crowdfunding! I'll be right over! :)

I won a Rose & Bay award a few years ago, actually. I'm still really pleased by that. ♥ And I'll mention REDEEMER as a potential nominee if and when it succeeds! Thank you SO MUCH!
Elizabeth Barretteysabetwordsmith on November 23rd, 2014 07:42 pm (UTC)
Re: Thank you!
You're welcome! I thought you sounded familiar; I've seen some of your writing around.
kitmizkit on November 23rd, 2014 07:59 pm (UTC)
Re: Thank you!
*squints* In fact, I'm pretty sure I used to be in the crowdfunding community. I wonder if I accidentally swept it off during some purge sometime. *rejoins, anyway* There. Thanks! And it's okay for me to just go ahead and post there? :)
Elizabeth Barretteysabetwordsmith on November 23rd, 2014 08:04 pm (UTC)
Re: Thank you!
Posting about crowdfunding projects is actively encouraged in crowdfunding! That's what the community is there for, sharing what you are making or sponsoring, and especially posts about how crowdfunding works as a business model.

Posts can be made based on project activity level. We suggest weekly for ongoing projects that update frequently, or for fundraisers lasting a limited time; and monthly for projects that update less frequently. Announcements of new features/projects or accomplishments are always welcome. The comm has intermittent traffic so as long as stuff is on-topic, we're not too worried about flooding right now.